Becks Collins (they/them)

Freelance Semiotician and Cultural Insight Expert

Becks has extensive experience in semiotics and cultural analysis - managing projects, identifying cultural change and providing strategic insight for global clients. Follow them on LinkedIn.


Cultural expert and semiotician, Becks Collins, on why we need to understand the symbols we use and why brands need
Many brands are now making Black Lives Matter statements, but a rare few are actually contributing to change.
Twitter is full of coverage of Black Lives Matter protests in the US (and increasingly around the world). Every hour
As we draw close to international Women’s Day, Canopy Insight have compiled the Top 10 most exciting innovations, campaigns...

Pride month is around the corner, a time for queer celebration, parades, solidarity, vigils and tributes

To all the men who feel threatened by Gillette’s new ad: