Bart Michels

Executive Director, MSQ Partners

Bart is Executive Director, on the Board of the UK’s Fastest-Growing International Agency Group, MSQ Partners, and has over 30 years’ experience in brand, marketing and business strategy. As well as being CEO for a number of global marketing agencies and consultancies, Bart has held senior client-side roles at Coca-Cola, GSK and Kellogg’s. Over the course of his career, he has worked across many sectors and led the development and rollout of global brand models for brands including Vodafone and Jaguar Land Rover across over twenty countries.

This session aims to explore the significance of differentiation and distinctiveness in carving out a unique space in the market