Azlan Raj is the Chief Marketing Officer for dentsu UK&I. His role spans all dentsu capabilities and he is responsible for helping clients understand and realise the value of people-centred transformation, helping them balance brand and data through their consumer experience. Previously the EMEA leader for Merkle’s customer experience practice, he built the company’s regional capability to over 1200 people in just three years to help global brands transform their organisations to deliver more personal and data-fuelled customer experiences.

With over 20 years of experience in the digital industry, prior to joining dentsu, Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, Publicis Sapient, and Accenture.

Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation. He is a recognised thought leader writing for mainstream publications and presenting at leading industry events including Forbes, Campaign, The Drum, PerformanceIN, Adobe Summit and Econsultancy, and is a member of the renowned Forbes Communications Council, Performance Marketing World Advisory Board, ClickZ advisory board and Data & Marketing Association (DMA) customer engagement committee. Azlan was also recognised in PerformanceIN's global top 50 list for marketers, UK’s top 20 most influential marketers, and is the co-author for Amazon bestselling book “Shift: Transform motion into progress in business.”