Azad Ali is Head of Programmatic at Spark Foundry UK, heading up the Programmatic team and managing the activation side of things, as well as increasing the programmatic knowledge within the agency. Azad has nine years of experience within the programmatic marketing space, working across agency and independent trading desks, as well as previously co-developing and delivering a programmatic course aimed at brands. Azad is also one of the co-creators of a grassroots Diversity & Inclusion initiative at Spark Foundry UK, called The Collective, launched in September 2019.