Aoife is a seasoned professional in the realm of sports marketing, currently serving as the Sports Marketing Lead for EU at TikTok. With nearly 10 years of experience spanning brand and advertising, she brings a wealth of expertise to her role. Aoife's career trajectory has consistently been driven by her passion for sports, which has led her to positions where this passion serves as a focal point. In her current capacity, she leads strategic partnerships across the region, including notable collaborations with entities such as Aston Martin.