Antony Lawrence

Executive Director- Marketing, Dubai Holding

Antony is a passionate Branding Nomad who lives and breathes for new ideas and always pushing the boundaries of creativity and innovation. The square peg in the round hole, he is constantly challenging and thinking out of the box to ensure all his projects have a distinct point of difference and leave a smile in the mind.

After graduating from St Martins School of Art in London, he has worked in Branding, Advertising, Marketing, Events and Hospitality for over 30 years, and has always maintained special passion for Creativity. In a world where “Luxury” has become a commodity it is even more important to create an authentic point of difference, a human experience routed in culture, art and humanity.

This outside in knowledge has helped focus on customer centric solutions with Co-creation and cooperation between the diverse range of industries that make up Dubai Holding, while always keeping an eye on the bottom line.

He is passionate about the arts, culture, sustainability, and humanity, and likes a deeper purpose to be imbedded in the brands he touches.

He joined the Dubai Holding HQ Marketing team in 2018 to support on several Special projects and became the roving creative disruptor, constantly challenging and putting forward new ideas while supporting on key projects.
He is married to a Swede, and has a special passion for sustainability, removing single use plastic from DHHQ, cutting down on paper usage by 20%, supported wellness and CSR initiatives as well as aligning all initiatives with the SDG goals.

A member of the Private Sector Advisory Council, Gender Equality steering Group and Dubai Sustainability Majalis, he is always keen to support and offer a voice to any projects that raise awareness of climate and environmental issues.

I truly value my position at Dubai Holding and am passionate about my role in Holding Dubai and creating a legacy for the future generations, and live and breathe our brand slogan “For the Good of Tomorrow”


Consumers are more environmentally conscious than ever before – and they want their brands to be too.