Anna Priest
Senior Vice President, Head of Paramount+ UK & Ireland, Paramount+
Anna Priest runs Paramount+ in the UK & Ireland. She is responsible for leading the expansion and growth of the streaming service in the market, defining the strategic vision and driving business results through marketing, distribution, monetisation and content.
Anna is known for turning complexity into clarity and inspiring teams to achieve bold ambitions. She brings energy, empathy and a relentless focus on making an impact both to the businesses she works for, and the individuals that work for her.
Since joining Paramount in 2021, she served as Chief Marketing Officer until August 2023, overseeing the UK portfolio including Paramount+, Channel 5 & My5, Nickelodeon, Comedy Central, MTV and Pluto TV. During this time, Anna spearheaded the launch of Paramount+ in the UK, rebranded My5, and revitalised Channel 5’s marketing and media strategies.
Prior to Paramount, Anna consulted for BBC Studios on the global relaunch of Top Gear and the strategic planning for the launch of BritBox. She has held senior marketing roles at A+E Networks, Comic Relief and the BBC, and co-chaired the board of PromaxBDA UK, championing innovation and excellence in British TV marketing. Anna is currently a Board Member for the Edinburgh TV Festival.
She holds an MA in Marketing and a BA in Communication Studies. She is based in London with her husband, two children and their Hungarian Vizsla, but is a proud northerner.
