Andrew is based in Hong Kong as the owner of Invisible Thread, a specialist brand and marketing consultancy leading branded businesses through digital transformation and innovation. Prior to establishing his own company, Andrew worked for WPP across Asia - most recently as principal for OgilvyRED's brand strategy practice in Asia and before that in Ogilvy's sister company, Brand Union, as Chief Operating Officer (COO) for Asia Pacific.
He remains a director of FITCH HK, the leading retail and brand consultancy, now also part of WPP. A leading brand marketer and experienced media CEO, Andrew is a Professor in Practice at Durham University Business School and was the Marketing Society’s UK Marketer of the Year in 2003. His career spans 17 years of C-suite experience as Marketing Director at world-leading multinational branded businesses (Nestle, Coca-Cola and P&G), 2 years as CEO of Muller, the leading UK dairy business and a further 7 years as a CEO in the UK commercial radio sector, gaining extensive knowledge of broadcast and digital media. He has helped found and sell four brand and media businesses over the last decade - in brand licensing, soft drinks, digital media and marketing consultancy - delivering exits to trade buyers or private equity.