Andrew Barraclough

Vice-President of Design, GlaxoSmithKline

I have 30 years’ experience working across all aspects of Design and Innovation across many FMCG sectors most recently in Wellness and Healthcare. My roles have spanned the Novartis Consumer Health, Reckitt Benckiser, a NED of the Design Business Association and currently GlaxoSmithKline. I also founded and ran my own Design and Innovation agency, Pure Realisation, for several years.
 

In my current role as Vice President of Design, I have pushed the boundaries of perception of design across 146+ markets for more than 25 global brands with world renowned brands including Panadol, Sensodyne, Theraflu, Centrum, Voltaren, Tums, and Advil.


In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.