Aly is the founder of SifNow, a UAE-based residential parking marketplace helping residents find reliable long-term parking while enabling property owners and managers to monetize unused allocated spaces. Several years in the automotive and mobility space shaped a strong understanding of how people move, what frustrates them, and where everyday transport experiences can be improved. SifNow was born out of a personal frustration with how hard it is to find reliable, affordable parking close to home, and built using AI as a practical support tool to move faster, communicate ideas more clearly, and work effectively with developers and teams across disciplines he had no formal experience in.