With over a decade in marketing and digital commerce, Aleksandr Shibanov has led brand transformations, innovation launches, and strategic growth across global markets. His experience spans FMCG, digital commerce, and brand storytelling, working across diverse regions and cultures. As Head of Marketing for Ice Cream Arabia at Unilever, he is passionate about building brands, driving consumer engagement, and mentoring future marketing leaders. At the Marketing Society Scholarship Program, Aleksandr will share insights on career growth, leadership, and navigating the evolving marketing landscape.