Alex Rodrigues
Senior Marketing Director Asia-Pacific, Hilton
A global brand and transformation leader with 20+ years’ experience building premium brands and driving growth across hospitality, spirits, beauty and technology.
Alex Rodrigues is a global marketing and business transformation leader with more than 20 years of experience shaping some of the world’s most recognised premium and luxury brands. He currently leads marketing for Hilton across Asia Pacific, following senior global and regional roles at Diageo and Dyson, where he built iconic brands, created new categories and accelerated growth across hospitality, spirits, beauty and technology. Known for combining cultural insight, creative ambition and commercial discipline, he believes the strongest brands do more than command a premium: they earn a distinctive place in people’s lives.
