Alex started his career at Unilever and knows more about your hair and your armpit than most people.  He has worked in senior international marketing and commercial roles for Unilever, Orange, Royal Mail and TomTom on the client side - and Saatchi & Saatchi, Interbrand, BrainJuicer/System1, PRS in Vivo, Behaviorally and Watch Me Think on the agency side.  

He is a former Chair and current Fellow of the Marketing Society, a fellow of the Marketing Academy and has been a member of marketing and research societies in the UK, US, South Africa and Australia.   He has lived in 10 countries, worked in more than 40 and visited over 120.   

When he isn't working, Alex watches a lot of sport and acts as a figure of fun to his wife and four children.