Accelerate: The marketing leadership masterclass - 100 days to MORE influence

The Marketing Society presents: The Marketing Leadership Masterclass by premier marketing leadership expert Thomas Barta — featuring one of marketing's pre-eminent leaders, Syl Saller CBE.

About the masterclass

A complete marketing leadership class
Split into 12 modules, the powerful Marketing Leadership Masterclass curriculum combines the world’s largest studies on marketers’ success with effective organisational change-strategies taught by McKinsey and top global business schools. At the core: practical ideas that are proven to transform your leadership.

Perfect for people with a busy schedule
Take your Marketing Leadership Masterclass lectures on demand. All 12 modules are divided into bite-size lectures with videos, questions, and readings. Find fresh content each week. We’ll pace you via email and even SMS (optional). In only 12 weeks, learn how to lead bosses, peers, teams, and yourself.

Collaboration at the heart of the class
From day one, you’ll join a powerful network of peers. You’ll get 100 days of access to our unique Marketing Leadership Masterclass platform, where you can ask questions, give advice, and even form groups. Together, find new ways to build more influence, resilience, and business success. Learn how to lead marketing in turbulent times.

What you will learn

Become an influential change leader

Driving change inside organizations
Proving your work’s relevance
Getting more resources
Getting colleagues on board

Building teams of leaders
Inspiring change
Making yourself indispensable
Achieving real business impact


About Thomas Barta

Thomas Barta is one of the world’s premier experts on marketing leadership. He is a former partner of McKinsey and an organizational psychologist. He conducts groundbreaking research at the intersection of marketing and leadership – including the world’s largest study, with over 68,000 assessments – on what makes for an impactful marketing officer.

Thomas has developed the Marketing Leadership Masterclass since 2016. The aim? Help build the next generation of influential change leaders.

His and Patrick Barwise’s book, The 12 Powers of a Marketing Leader, has set the new standard for marketing leadership. As a dean of the firm’s highest-rated internal program, Thomas trained over a thousand McKinsey leaders on driving change without authority. To date, thousands of executives have attended his marketing leadership classes.

Thomas is the leadership dean of the Marketing Academy CMO Fellowship and an Honorary Fellow of The Marketing Society.

His work appears in Forbes, Marketing Week, and on his own TryThis.Blog.

About Syl Saller

Syl Saller CBE, is among marketing’s pre-eminent global leaders of our time. For the new Marketing Leadership Masterclass, Thomas has teamed up with world-leading CMO Syl Saller. In her role as Chief Marketing and Innovation officer for Diageo, owner of iconic brands like Johnnie Walker, Guinness, and Smirnoff, Syl led all global marketing, media, design, innovation, R&D, and reserve—Diageo’s luxury division. Her experience ranges from luxury goods to FMCG and retail/franchisee models, and she has a deep understanding of both developed and emerging markets.

An experienced Board member, Syl is President of the Marketing Society, sits on the board of the Marketing Academy, and is an Executive Coach for their Fellowship program. She has been a Non-Executive Director of Domino’s Pizza Group plc, on the executive committee of the World Federation of Advertisers, a Trustee for the Women’s Prize for Fiction, and Chairman of Distill Venture’s Investment Committee.

Syl has been consistently recognized for her service to industry. She was awarded Commander of the Order of the British Empire (CBE) in the Queens 2020 Honour list in recognition of her services to business and equality in the workplace. She has been Marketer of the Year and one of WFA’s Top 5 Global CMOs, Debrett’s 500 Most Influential People in Britain, Campaign’s Top 5 Marketers, Ad Age’s Women to Watch, and Forbes 50 Most Influential CMOs.

Sign up

The price of this Masterclass is £950 / €1095. To find out more and to sign up to the class, head here.