The Marketing Society Insiders Programme

THE INSIDERS PROGRAMME

Bring the very best people from our network into the heart of your business to supercharge knowledge and productivity with power hours.

We bring The Marketing Society’s network inside your company with our curated offering of inspirational speakers because we believe, small changes can collectively yield significant results across a team. The sessions provide external stimulus, aligning the whole team around a single idea to effective change and drive positive impact. 

  • The sessions are one hour in length; an introduction, a 30-minute talk from an expert followed by a 20-minute Q&A to allow for clarity and curiosity.
  • Delivered online only via Zoom or other, therefore there is no cap on the audience size.
  • The price is GBP £2,950 +VAT per session (or equivalent in your local currency) for The Marketing Society Members.  
  • Our non-member rate is £3250 +VAT per session
  • Please fill out the form at the bottom of this page and we will get in touch. 


What skills are you keen to enhance and support this year?

"As part of our Business Team membership and the Insiders Programme I had the pleasure of interviewing Stacey Copeland, British Boxer and I can’t recommend Stacey highly enough as a speaker. Her open and honest discussion about challenging stereotypes and encouraging diversity throughout her sporting career was inspirational, and a great reminder of what we can all do to break down barriers and challenge norms. Her grit and determination balanced with her empathy and warmth meant that the whole audience were engaged and the feedback from the British Gas team was phenomenal."

 

Book your session

To request an Insider session please complete this form and the team will be in touch shortly. If you’d like to request a different topic to those listed above please use the form to share with us a short brief about what you’d like covered and we can look into it for you.

Explore our topics:

LEADERSHIP

Scott Morrison The Insiders Programme

Bring the Boom! Mindset

Delivered by Scott Morrison, Founder, the Boom!

You are an ambitious leader. You live to create impact. And, in this increasingly uncertain world, never has there been a better time to make that real. BUT - sometimes, things hold you back. You are not sure what they are, but they are there. And they are not easy to shift. Because uncertainty, change, opportunity and impact are uncomfortable bedfellows. They shift, shuffle and push each other, jostling for space. The challenge is that space is your mind. Impact is key - and, most importantly, the mindset that gets you there is not the mindset that you are in a lot of the time. The Boom! Mindset and it's annoying sibling, the Bust Mindset will power you up through.

This session covers, the clarity of Unblock, Unlock, Unleash, as a mindset shifting leadership tool, the competitive edge of the Impact Pyramid, simple tools and tricks to shift your mindset from Bust thinking to Boom! action. Don't go Bust, go Boom!

Ben Renshaw

Leading with Purpose

Delivered by Ben Renshaw, Director

In this engaging talk, Ben explores the intricacies of leading with purpose, the session guides individuals to cultivate an intentional purpose-led mindset. It provides insights into the organisational concept of purpose and offers a structured framework for its realisation. Utilising a 3D Model, attendees learn to Discover, Develop, and Deliver purpose-driven leadership, equipping them with the mindset, skillset, and toolset essential for steering towards a future of impactful leadership.

Watch the video below for more insight on this session:

High Performing Teams

Delivered by Ben Renshaw, Director

In recognising and building high-performing teams," the journey to team success begins with establishing a shared purpose and aspirations, aligning values and goals to unite members toward a common objective. Optimal performance is achieved when individual strengths complement one another, fostering a culture of respect and appreciation. Effective teamwork hinges on a well-defined process, with clear roles, responsibilities, and communication channels, particularly crucial in a global marketplace. Ben emphasises setting clear success measures, agreed upon by stakeholders, to drive progress and ensure adaptability and resilience for sustainable success.

Ben explores how to build high performing teams focusing on Purpose, People, Process and Performance and how to apply practical steps every day for high performance.

Watch the video below for more insight on this session:

Allyson Stewart-Allen

Strengthen Your Leadership Brand

Delivered by Allyson Stewart-Allen, CEO, International Marketing Partners Ltd

Surprisingly, few marketing and other executives are aware that taking charge of how they’re perceived makes them more intentional, human and empathetic. In this Power Hour, Allyson divulges how to tell your leadership story, reveal your values and choose a proxy brand in order to change perceptions and engage others intentionally.  By beginning with the end in mind, a leader can recalibrate what they want others to think and feel when they’re not in the room, thus changing their reputations for the better.

The key take outs include the ability to build trust more effectively with internal and external stakeholders, a clearer articulation of the leadership brand, a compelling leadership story to engage individuals and teams across and outside the organisation, a more intentional plan for how to manage reputation in order to advance your career within and beyond the current organisation as well as the ability to build and sustain high performing teams.

Watch the video below for more insight on this session:

Emma Harris The Marketing Society

Slow the f down to speed up

Delivered by Emma Harris, Founder and Chief, Glow London

There aren’t many keynote speeches that can really change lives in 30 minutes. Emma Harris’ #slowthefuckdown gives the audience a wake-up call to how our relentless pursuit of more and a lack of awareness of what drives our behaviours can lead to us living unfulfilled lives. Emma’s shocking story of how a near-death experience changed her perspective takes the audience on a journey of self-discovery, helping them connect with their own thought processes and giving them tools and strategies that enable them to make choices that better serve their needs and desires. Using a combination of science, psychological theory and humour, Emma makes her lessons both simple and relatable, leaving the audience with a clear understanding of how to change their approach to living and help them live more fulfilled lives.

Leading Through Change

Delivered by Emma Harris, Founder and Chief, Glow London

There’s no doubt that the business world is in a state of perpetual change. Data and technology is driving a truck through every element of our working lives and never before has the pace of change been so aggressive. However, 70% of change initiatives fail, largely due to employee resistance not being managed effectively by leaders. Using a combination of NLP techniques, DiSC personality profiling, high performance principles and well-established theories on change, Leading Through Change is a comprehensive guide to change including: a theoretical understanding of what happens to people during a time of change, different ways to support them at different phases how to meet the needs of different personality preferences.

 


CREATIVITY, STRATEGY, INNOVATION, COMMS


Mark Earls Insiders Programme

How to make better decisions when you - like the rest of us - are time-poor

Delivered by Mark Earls, HERDmeister

Time is money, they say. Since the dawning of the industrial age, we've used Clock Time as our guiding principle - in business and in our personal lives. Go faster, remove waste and optimise, optimise, optimise. From Henry Ford to Amazon warehouses. Everywhere Clocks give us the hurry-up: in our phones, watches, iPads, laptops, fridges, in every app we use, in every email and every message. And yet...the more we measure time, the less time we seem to have: the modern world is characterised by extreme time-poverty. Few of us in the marketing world ever get to the bottom of our to-do lists. And this is serious: persistent time-poverty is terrible for us in so many ways: it damages our mental and physical health and our relationships. But more importantly it reduces the quality of our decision making. So what to do? Productivity apps will help a bit but the real wins come from our species' unique ability to do mental time travel: to move back and forth with our imaginations; to see other worlds and other perspectives (e.g. through the wardrobe). In this 24/7, always on world, we need to rethink Time. This session covers three practical ways to think differently about time: how to think better about the future, how to unshackle yourself from the past and how to get everyone's times aligned.

How people choose (and how you can tell quickly)

How do we or people generally choose this kind of thing? Seems like a straight-forward question perhaps but all too often we get lost in the particulars of the customer journey: we struggle to see the woods for the trees. Asking "What kind of thing is it?" allows us to triage, just as ER professionals do. And triaging allows us to find and apply - Copy Copy Copy - solutions from unusual places, rapido style. Fast, furious, fun. This hour will help your team do so qualitatively and practice finding solutions. If you don't know what kind of behaviour or choice you're trying to change, how can you hope to be effective? You're shooting blind. If you don't know what kind of thing you're trying to influence, then you're unlikely to be successful in doing so.

This session will share what you need, a good map and some local knowledge about how to traverse understanding how people choose.

Insiders Programme Eleanor WInton

Generating value in uncertain times

Delivered by Eleanor Winton, Founder of Foresightfully

In this talk, Eleanor will help you to understand the impact of external change on your sector with industry dynamics in mind and, critically, how to react by developing clear short and long term action plans. She provokes organisations and teams to be curious about what’s changing and to be bold in taking advantage of the opportunities that change presents. The co-author of The Disruption Game Plan is also faculty member at Kings College London and Duke Corporate Education Executive MBA programs.

Presented is an insightful session on how to adapt, innovate, think and act differently to make the most of the opportunities and mitigate the risks generated by uncertainty.

Watch the video below for more insight on this session:

Naomi Walkland Insiders Programme The Marketing Society

Challenging the Status Quo: Marketing Insights from Tech and Traditional Industries (Fire side chat)

Delivered by Naomi Walkland, CMO of Motorway

In today’s fast-evolving market, brands must constantly challenge the status quo to stay ahead. Whether in tech or traditional industries, marketing leaders face the challenge of breaking through the noise, shifting consumer behaviour, and disrupting established players. Success requires bold decision-making, strategic positioning, and the ability to adapt in an ever-changing landscape.

Challenger brands navigate saturated markets by embracing risk, innovation, and a mindset that pushes boundaries. Yet, many businesses struggle to carve out their unique space. This session equips marketing teams with the insights and tools needed to challenge conventions and redefine market dynamics. Drawing from her experience at Bumble, Motorway, and standout startups like By Rotation and JENKI, Naomi Walkland shares how strategic marketing fuels growth, how to embed a challenger mindset within your team, and how to turn brand vision into a competitive advantage.

Participants will learn how to:
● Position their brand as a challenger in a crowded market
● Understand and influence shifting consumer behaviour
● Develop marketing strategies that drive engagement and loyalty
● Leverage data and insights to optimise campaigns
● Navigate internal and external resistance to innovation
● Adapt and thrive in both tech-driven and traditional industries

Naomi Walkland has world-class expertise in marketing strategy and brand disruption. As CMO of Motorway, she has led marketing initiatives that redefine industry norms. Her career spans leadership roles at Bumble and innovative startups, where she has pioneered impactful marketing strategies. Naomi’s insights help brands navigate change, embrace bold positioning, and build marketing approaches that drive real business results.


RELATIONSHIP MANAGEMENT


James Hayhurst Insider Programme

Unlock the Magic: The Secret to Game-Changing Agency Relationships

Delivered by James Hayhurst, Magic Sauce Founder

Let’s be real—great marketing doesn’t happen in a vacuum. In today’s fast-paced, hybrid world, agency-client relationships often get pushed to the back burner while teams hustle to hit deadlines. But here’s the twist: your agency relationship isn’t just a “nice to have”—it’s the secret ingredient to marketing greatness.

Think of it this way: the stronger your agency relationship, the stronger your work. 

When the chemistry is right, magic happens. You’ll see bolder ideas, faster results, and campaigns that hit harder and resonate deeper. It’s more efficient, more enjoyable, and yes—more profitable. That’s not just talk; that’s what 150+ marketers and agency pros we’ve interviewed believe, too.

This isn’t your average marketing session. In just one power-packed hour, we’ll dive into how to set the stage for your agency to deliver their best work yet—and how you can become the kind of client agencies love to go the extra mile for.

  • What Really Fires Up Agencies (Spoiler: It’s not just about budgets—it’s about motivation, trust, and how you collaborate.)
  • Why Your Agency Relationship is Your Untapped Superpower
  • The Client Mistakes Killing Your Creative Mojo - We’ll show you how to avoid the common pitfalls that stifle creativity and slow down momentum.
  • Mastering Relationship Dynamics - Learn how to build a synergistic, friction-free partnership that brings out the best in both sides.
  • Your Role as the Catalyst for Great Work- Discover why you hold the key to unlocking your agency’s full potential—and how to wield that power effectively.

Watch the video below for more insight into this session:

 

David Kean Insiders Programme

High-Stakes Conversations – Getting to a Yes

Delivered by David Kean, co-founder of the growth acceleration consultancy, Catalyst and best-selling author.

In business, we all have high-stakes conversations – those pivotal moments when the outcome of a conversation carries significant consequences. Consequences such as securing investment, negotiating a contract, getting the board’s backing for an initiative, aligning stakeholders, winning a pitch or handling conflict.

High-stake conversations are characterised by multiple sensitivities, high emotional, political and time pressure, competing interests, uncertainty, risk and a high cost for failure. Which is why so many businesspeople struggle with them – they fear failure, lack practice and haven’t been trained. This Insider session offers guidance to executive teams to overcome the most common issues executives face with high-stake negotiations and to help them develop the tools of listening, creating rapport and persuasion. It teaches techniques used in hostage negotiation, behavioural science and advising leaders on high-stakes conversations in both governmental and private sector organisations.

Participants will learn how to:

  • prepare for high-stakes conversations
  • plan and improvise
  • read the room
  • connect with the audience
  • manage pressure and emotions
  • manage power dynamics
  • frame arguments and structure conversations

David Kean has world-class credentials in high-stakes conversations. He teaches persuasion at London Business School’s Launchpad programme for entrepreneurs and at top international companies, is editor-in-chief of the Work Smarter Series (Hachette International), author of The Work Smarter Guide Playbook for Persuasion, The Work Smarter Guide to Sales, and Pitching To Win and was described by Business Life magazine as ‘the best persuasion coach around’.  


BUSINESS/MARKETING STRATEGY

 

Allyson Stewart-Allen

Avoiding a Foreign Fail – how to expand across borders

Delivered by Allyson Stewart-Allen, CEO, International Marketing Partners Ltd

Expensive mistakes are all too frequent when taking services and/or products into new countries. Drawing on over 35 years’ work helping over 260 companies across 27 countries to get it right, I examine how companies of all sizes can avoid the traps of internationalisation. Whether changing the mindset of the Board, setting the right levels of investment or choosing the best strategy for international growth, as well as countless examples to draw on that are both educational and entertaining. Key topics include frameworks for understanding international markets and cultures, managing global and local marketing efforts, navigating brand localisation challenges, and assuming the role of a corporate diplomat through case studies. Moreover, the session emphasises the importance of informed decision-making through research and offers examples of product and service localisations alongside risk mitigation strategies.

Watch the video below for more insight on this session:

 


BEHAVIOURAL SCIENCE

Phil Barden Insiders Programme

Any business challenge is a behaviour change challenge. Let's leverage science to impact behaviour.

Delivered by Phil Barden, Managing Director, DECODE marketing

Consumers don't read our strategy papers, the only strategy they see is our execution. How can we make sure that execution, across touchpoints, is motivating and 'brain-friendly'? We can do this by leveraging the key principles by which the brain responds to stimuli i.e. Attention (will people see it?), Intuition (will they 'get' it?) and Motivation (will they want it?). The brain operates to known, and universal, principles. If we harness these, our activities will become more effective and efficient.

In this session, we explore how behavioural science knows how people 'work'. Learn how to turn behavioural science insights into brand management best practices, from strategy to execution, Using real-world examples to bring these principles to life, we'll look at best practice and watch-outs.


AI


Sam Reid Insider Programme

AI as an Efficient Partner, Not a Creative Threat

Delivered by Sam Reid, Co Founder & CEO, Loops

AI's potential to revolutionise marketing is clear, but it's a rapidly evolving landscape that will only continue to change at an accelerated pace.

As a marketing leader this presents critical challenges. How can you adapt and future-proof your strategies when AI is shifting so quickly? How do you discern which AI tools are worth investing in? How can you integrate these AI-powered tools into your workflows without causing disruption? You don't want to miss out on the efficiencies AI provides, but you need to ensure a smooth transition. Most importantly, how do you leverage AI while retaining the human creative spark that sets your marketing apart? You don't want to mass-produce generic content lacking originality and impact.

This session addresses these challenges. You'll be introduced to robust, user-friendly AI tools that deliver marketing tasks 10 times faster and at 10 times the scale. From research to writing, you'll learn to harness AI to accomplish in minutes what used to take weeks.


SUSTAINABILITY

Leo Rayman Insiders Programme The Marketing Society

Shaping the Future: How Marketers can Lead the Transition to a Post-Carbon World 

Delivered by Leo Rayman, CEO & Founder, EdenLab

The transition to the post-carbon world is happening all around us but not everyone sees it yet. It’s the biggest economic opportunity of our lifetimes as every aspect of how we live is being transformed. Shifting to green, clean, decarbonised growth will define all our careers for the next 20 years. Any business leader worth their salt needs to feel familiar and confident with this topic. 

Don’t miss this unique opportunity to reset and rethink the role of Marketers in the great transition to a post-carbon world.  Sustainability is no longer a ‘fig leaf’, it is a chance to reimagine what your business is and what it offers to people, to nature and to society. 

Marketers and communicators have an amazing skill: The ability to shape aspirations and behaviour and therefore to reshape them too, enabling better buying decisions.

In just 60 minutes, you’ll gain

  • Insight into cutting-edge examples of people and brands reshaping demand
  • Top tips and strategies for upgrading your own cleaner, greener marketing
  • Confidence to ramp-up your own efforts, safe in the knowledge that sustainability and commerce can come together

Watch the video below for more insight on this session:


PERSONAL GROWTH

Emma Harris

Smashedit

Delivered by Emma Harris, Founder and Chief, Glow London

Smashedit is a powerful and uplifting keynote designed to inject energy and positivity into any audience. Focusing on the three pillars of Confidence, Belief and Influence, #smashedit addresses imposter syndrome head on, dissecting confidence as a skill and something you can practice and learn, demonstrates the science behind why belief drives all our outcomes and how to create it to get what you want in life and teaches the audience how to be masters of influence. This highly engaging, high energy, interactive 90 min session never fails to leave the audience feeling massively empowered, positive and invincible.


HOW TO BOOK

To request an Insider session please complete this form and the team will be in touch shortly.