Aarti Joshi

Head of Marketing, Communications & Sponsorship, DF Concerts

Aarti leads the DF Concerts & Events Marketing, Communications & Sponsorship team and has 19 years of experience within the music industry. With a varied skill set including marketing, PR, crisis communications and sponsorship, Aarti has real passion for the events industry in Scotland. Aarti has previously worked with some of Scotland’s major brands including Irn Bru, Fopp, Tennent’s Lager and Edinburgh Fashion Festival as well as various projects with VisitScotland. As well as her day job at DF Concerts, Aarti also manages one of Scotland’s most successful independent acts – The LaFontaines and is promoter and DJ at one of Glasgow’s longest running alternative and female fronted club nights, Pretty Ugly. She is also on the Board of SWIM (Scottish Women Inventing Music).

As a marketer, how do you operate innovatively?