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Insider Programme Sessions delivered by Sam Reid, Co Founder & CEO, Loops
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About Sam
Sam is the Co-Founder of Loops which was officially launched in March 2021 and has users from organisations including Google, McKinsey, Hilton and Intuit. His passion is finding new ways to solve problems and discover opportunities. He has built several platforms that help people work in smarter ways, picking up a few awards along the way, including the Guardian MEGA Award for Digital Innovation.
“AI is brilliant at recognising patterns and scaling what already exists but it’s humans who power true creativity. The opportunity isn’t to replace marketers — it’s to supercharge them. The teams that thrive won’t just use AI to do more, they’ll use it to make what they do more relevant, more impactful and 10x faster.”
Sam Reid
THE AI SESSION
AI as an Efficient Partner, Not a Creative Threat
AI's potential to revolutionise marketing is clear but it's a rapidly evolving landscape that will only continue to change at an accelerated pace. As a marketing leader this presents critical challenges. How can you adapt and future-proof your strategies when AI is shifting so quickly? How do you discern which AI tools are worth investing in? How can you integrate these AI-powered tools into your workflows without causing disruption? You don't want to miss out on the efficiencies AI provides but you need to ensure a smooth transition. Most importantly how do you leverage AI while retaining the human creative spark that sets your marketing apart? You don't want to mass-produce generic content lacking originality and impact - this session addresses these challenges. You'll be introduced to robust, user-friendly AI tools that deliver marketing tasks 10 times faster and at 10 times the scale. From research to writing, you'll learn to harness AI to accomplish in minutes what used to take weeks.
RECOMMENDED CONTENT
Sam Reid speaking at The Marketing Society Digital Day
Sam spoke for us as part of our Digital Day. Digital Day: Now & Next gives marketers actionable inspiration—a clear understanding of what you need to know and do now, and how to anticipate and prepare for what’s coming next. Through practical conversations, we’ll bring together Change Leaders, industry leaders, and experts who are shaping marketing’s digital and technological evolution whilst redefining business, brand growth, and customer experience.