Insiders Programme: Leo Rayman | The Marketing Society

About Leo

Leo is the CEO and founder of EdenLab the global green growth and sustainability innovation consultancy.

Leo is 100% focused on switching demand to greener, cleaner products, brands and business models. He helps make big companies more sustainable and sustainable companies bigger.

EdenLab works on commercialising sustainability for clients like Trainline, Unilever, Danone, The Football Association and EDF Ventures as well as a number of promising ClimateTech firms working in carbon capture, biodiversity monitoring and waste upcycling.

Previously he was CEO of world famous ad agency Grey London, where he had also been Chief Strategy Officer, before launching Grey Consulting, a management consultancy within WPP.

Leo gained a distinction in Business Sustainability Management from the Cambridge Institute of Sustainability Leadership and has an MA from Oxford. He’s a domain expert adviser to Carbon13 the Cambridge-based venture builder for the climate emergency. Leo has recently lectured at The Saïd Business School, the London School of Economics, UCL, Oxford University and The Marketing Society.

"Telling great stories isn’t enough. Without a fundamental shift in your business, it’s just greenwashing. Marketers are in a unique position to shape aspiration and influence behaviour. What if we took more care and consideration of our world and the impact we have? The power we hold collectively is incredible. I'd encourage marketers to; Get more curious. Run small experiments. Reclaim your creativity."

Leo Rayman

Shaping the Future: How Marketers can Lead the Transition to a Post-Carbon World

The transition to the post-carbon world is happening all around us but not everyone sees it yet. It’s the biggest economic opportunity of our lifetimes as every aspect of how we live is being transformed. Shifting to green, clean, decarbonised growth will define all our careers for the next 20 years. Any business leader worth their salt needs to feel familiar and confident with this topic. Don’t miss this unique opportunity to reset and rethink the role of Marketers in the great transition to a post-carbon world. Sustainability is no longer a ‘fig leaf’, it is a chance to reimagine what your business is and what it offers to people, to nature and to society. Marketers and communicators have an amazing skill: The ability to shape aspirations and behaviour and therefore to reshape them too, enabling better buying decisions.

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WHAT YOU WILL LEARN

Insight into cutting-edge examples of people and brands reshaping demand

Top tips and strategies for upgrading your own cleaner, greener marketing

Confidence to ramp-up your own efforts, safe in the knowledge that sustainability and commerce can come together

LEO RAYMAN ON MARKETING THE FUTURE

More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy

More Disruptive than Digital: The Untapped Potential of the Post-Carbon Economy Featuring Leo Rayman, CEO & Founder, Eden Labs and David Ferguson, Head of Net Zero Innovation, EDFT This recording is part of the Changemakers: Impact series, where revolutionary ideas and stories converge to ignite your creativity and unlock your true potential. Over six weeks and across six countries, we bring together bold thinkers and boundary-pushers to explore the power of impact. What to Expect: Insights into the scale and scope of the Net Zero transformation. Exploration of new industries and opportunities in the green economy. Lessons from global leaders like China on clean energy innovation. Practical strategies for aligning marketing with sustainability goals.

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