Confident collaboration
In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.
Editor's choice
The Behavioural Science guide to making and breaking habits
As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.
Overhaul your brand without meeting your agency
LOVE or FEAR's Matt Waksman, and live-in care specialist brand Elder's Gareth Main explain how they went from pitch to national brand campaign without meeting in person.
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Event reviews
Event Review: Future Leaders with Fiona Burton
Good Leaders: May we know them, may we be them, may we raise them.
The first event from our 2021 Future Leaders programme was...
Event Review: Star Awards Showcase 2021
Given the awards were just dished out in October, it is hard to believe we’re at submission time already - ‘hard to believe’ probably sums up a lot at the moment.
Insights from our Community Collabor-eight
For the second instalment of our Community Collabor-eight series, we bought together members from our hubs in Singapore, Hong-Kong and Dubai to debate...
Connect
Interview with Robbie Murch
This week we meet member Robbie Murch, founder of B.U.M.P.
Interview with Kamal Dimachkie
Former Chief Operating Officer at Publicis Communications and Marketing Society UAE board member...
Interview with Fiona Burton
Now that 2020 is soon coming to a close, how do you feel and how have you found this year?