As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’ during the N.C.A.A. Men's Final Four (Basketball Tournament) in Indianapolis.
Joss Davidge is Director of the Unexpected at BEcause, the award-winning live brand experience agency, dedicated to enhancing Brand Love. He also runs free Masterclasses on multi-channel live brand experience.
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