What if Tomorrow is too late?
AI is transforming marketing—are you keeping up? Join Accenture, Quilt.AI and The Marketing Society for an exclusive crash course on leveraging AI to streamline strategies, boost efficiency, and drive real results.
For people who need AI results faster than their morning coffee. Get practical insights from global leaders, and access ready-to-use AI.
What you’ll get when you attend this event:
- Hands-on insights from industry leaders who have successfully integrated AI into their business operations.
- Discover practical AI-powered tactics you can implement immediately to stay ahead of the curve.
- Engage with a panel of experts sharing real-world experiences, challenges, and breakthroughs in bringing AI to their workplace.
- Experience AI in action with an AI-powered bartender app that creates a personalized cocktail or have fun at the perfume customization station where AI design a scent that's uniquely yours.
Whether you're an AI novice or looking to refine your strategy, this session will equip you with the tools to navigate the future of marketing with confidence.
This event is free to The Marketing Society members, but we encourage donations to Aware Singapore! Quilt.AI will generously match every dollar donated during the event. Together, let’s make a positive impact and support Aware Singapore’s vital work while learning about the AI landscape.
The Marketing Society is pleased to announce that Quilt.AI is our partner of choice in the Generative AI space. Members can expect:
• A monthly generative AI research report on the Asian Consumer
• A monthly technology learning lab on AI products in marketing from research to creative.
• Invitations to AI Masterclasses with actual use cases from fellow Members
Quilt.AI is a cultural intelligence platform that helps brands and organizations understand human behaviour at unprecedented scale. Their AI-powered platform (Sphere) analyses billions of digital footprints to uncover the cultural codes that drive human decisions and desires.
THE DETAILS
Date: Thursday 27 February
Time: 3:30pm-7pm SGT
Location: 1880 - 1 Nanson Rd, Level 3, Roberston Quay, Singapore 238909
Agenda:
Time Topic
3:30 PM Registration
4:00 PM Welcome Address
4:05 PM Brands and Implications for the Impatient Economy
4:17 PM Generative AI Master Class: Estee Lauder Case Study
4:41 PM Generative AI How to Handbook
4:53 PM What a CMO should tell a CIO about Gen AI in the Enterprise
5:00 PM Perception AI: A report on the Asian Consumer (Marketing Society Partnership)
5:15 PM Perception AI: Using AI for Insights in a Rapid Changing Environment (Panel)
5:45 PM Best CNY Ads (Man vs. Machine)
6:00 PM onwards Drinks + Experience AI (AI-powered bartender app, Perfume customization station design by AI)
Includes canapes and beverages.
Who can book on to this event?
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
>>> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
>>> If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]
Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
