Source: Unsplash, Credit: Marous Masalar

Accelerate Learning Lab: Behavioural Science and the Cost of Living Crisis

Virtual, 7 March, 9am to 10:30am

How behavioural science can help brands during the cost of living crisis


Value propositions in many countries and categories are changing due to the cost of living crisis. ‘Value for money’ is a phrase on everyone’s lips so you, as marketers, need to be able to understand how the brain decides this and, hence, what you could be doing to help your brand right now when consumers are changing their purchase behaviours.


This 90 minute Zoom session, delivered by Phil Barden will cover:

  • How do value perception and willingness to pay work in the brain?
  • How to leverage the components of 'VFM' to turn behaviour change into opportunities.

More about Phil Barden:

A Fellow of The Marketing Society and author of ‘Decoded. The Science Behind Why We Buy’, Phil combines 25 years of brand marketing experience (Unilever, Diageo, T-Mobile) with 12 years of behavioural science consultancy and research practice (Managing Director of DECODE Marketing Ltd). 


Timings: 9am-10.30am BST | 1pm-2.30pm GST | 5pm-6.30pm HKT/SGT


Book your place

  • Business team member: This event is included in your membership
  • Member: £299 + VAT
  • Member Plus: This event is included in your membership
  • Member All Access: This event is included in your membership
  • Subscriber: Not available at this tier
  • Non-member: £500 + VAT
  • Corporates: Free 

Venue

Virtual
Dress code
Business Casual