Dan works with leading brands to help them meet growing demands in the experience era. He has over a dozen years of experience in Marketing Transformation, particularly in Financial Services. Dan was the Adobe Workfront Strategic Lead at Santander UK helping them deliver great content and grow platform adoption from 100 to 3,000 users over three years. He is the proud owner of a prestigious Lion Award and a keynote speaker on the future of work, unlocking the power of content creation, and how to successfully transform a Marketing team. Dan made the switch to IBM iX in November 2021 where he has had great client success in growing IBM’s Adobe Workfront EMEA practice. He has a keen focus on supporting customers' scale Workfront across their organisation to achieve true work transformation.