Book club
Ideas aren’t the only problem
A number of the core themes in this book resonate strongly with me.
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Music Rights Without Fights
Advertisers and Agencies have for a long time been aware of the importance of music as a backdrop in audio visual advertising. We can all attribute certain songs to advertising and of course most of us will remember that Moby licensed every
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GETTING BETTER WITH AGE
It has always surprised me how many efforts – often by very highly rated people – to specialise in marketing to the over-50’s have been relatively unsuccessful.
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Black Box Thinking
Why can’t we learn from failure? Because even in a no-blame culture it is human to deceive ourselves, and we don’t even know we’re doing it.
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Future Brain
There is a lot written about high performance organisations and how to become one, but how do you get a high performance brain? That’s the premise of Dr Jenny Brockis’ new book “Future Brain”
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Social Media Risk and Governance
Social Media has witnessed exponential growth in recent times as a form of external and internal communication for companies.
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98% Pure Potato
When I first encountered 98% Pure Potato I didn’t really know what I would get, but I knew what I expected: to be captivated by a deep dive into the advertising archives of the disruptive creative thinkers of our time and their path to shaping the
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Future Brain
Most organisations I’ve worked for spend a lot of time planning how to allocate and manage limited resources to generate optimal return.
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Body Language
It is a book about adopting an open and positive approach to any human interaction.
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