Book club
Wake up and do the experiments
Trying to read and then write a review of “Wake Up” by Chris Baréz-Brown is not something that can be done quickly.
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Breaking out of the echo chamber
Author and BE specialist Dan Ariely talk to us about his new book, Payoff
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The Intuitive Customer
As human beings we are flawed though mostly unaware of it. We see ourselves as children of The Enlightenment; educated, measured, refined, reasoned; our every decision rationally made with all options objectively considered.
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Both beer barrels blazing
At BrewDog we reject the status quo, we are passionate, we don’t give a damn and always do something which is true to ourselves.
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Filling a big, black hole
Filling a big, black hole - a review by Professor Malcolm Mcdonald
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Seducing you with his stories
As with his approach to branding Javier Lamelas is, I think, at heart a seducer, but a clever one.
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Big data, big help
We’ve all heard of Big Data. We all know that it is going to be, well, BIG.
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Making Your Marque
There are many books on both marketing strategy and managing your career.
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