Why Events are the Key to Your Marketing Strategy

Getting maximum value out of every penny of your marketing budget requires a different mindset – finding efficiency, doing more with less, and prioritising harder.

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Impact is all that matters

10 years ago I made my first conference speech as the President of The Marketing Society. For all the words spoken and written, have we made any progress?

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Your golden opportunity to pioneer positive change in digital advertising

The IAB UK Gold Standard is a one-stop-shop certification for companies that buy and sell digital advertising to ensure they’re adhering to industry best practice. 

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The Evolution of “Purpose”: From Today’s Most Passionate Changemakers

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

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Why sustainable marketing is a priority

Climate change and global warming are the unignorable hot topic of our current time. See what Richard Armstrong has to say about ‘Why sustainable marketing is a priority’.

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How to become a menopause friendly organisation

Being menopause-friendly means introducing long-term, sustainable change in your workplace, creating and fostering an inclusive culture for everyone to be at their best. 

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Why is World Menopause Day important for organisations?

It’s World Menopause Day, a time for organisations across the globe to come together and raise awareness of menopause and how to support people in our workplaces and beyond. 

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Give meaning to your marketing numbers

With daily talks of a recession we’re all going to be asked to show our marketing’s effectiveness. Adding meaning to numbers is now more important than ever. 

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Why CMOs are moving on when they should be stepping up

As marketing leaders stay in their roles for shorter and shorter periods, turnover of CMOs is becoming an issue – but a shift in mindset could reverse that trend.

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The Marketing Society Content Guidelines

We like content that is: diverse, global and inspires change. Content should empower brave leaders in marketing, and help shape an industry of which we can all be proud.

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