2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids. Our objectives were to take on the ignorance and shame surrounding the condition, and drive growth by helping people to understand that they can treat it with Anusol.

But the taboo surrounding all things anal is a powerful and profound one.

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