Book club

The Ideal Team Player

Patrick Lencioni is a successful California-based consultant, who has sold no fewer than five million copies of his ten books.

Read Now

Big Data In Practice

“A good decision is based on knowledge and not on numbers.” Plato

Read Now

The Golden Rules

I’ve always been fascinated by books that successfully connect sport, life and business.

Read Now

A Beautiful Constraint

Full disclosure:  I have known Adam Morgan for many years and have worked with him and his team on projects both for clients and our own company.

Read Now

Liar's Poker, The Big Short and Boomerang

Michael Lewis is the writer who makes the world of finance and big money deals both accessible and entertaining.

Read Now

Customer Centric Marketing

September 26, 1983. The US and the Soviet Union are locked in a bitter race for nuclear supremacy.

Read Now

The Brand Challenge

The idea of a book that brings together perspectives on brand-building from many different market sectors...

Read Now

Why marketing to women doesn’t work… doesn’t really work

One of the catchphrases of the old BBC game show ‘Mastermind’ was “I’ve started so I’ll finish”...

Read Now

Brainhack

When The Marketing Society kindly sent me this book to review I must admit to being less than enthusiastic about reading it...

Read Now

Story for Leaders

We live in a complex world, where the “free” access to information/ideas/people is far ahead than in the past.

Read Now