Caitlin co-leads the Experience team at Material, working with some of the biggest brands and events in music, culture and sport. Falling somewhat accidentally into the world of marketing (after a failed acting career no less!), Caitlin has never looked back. From cutting her teeth in event production and activation for luxury alcohol brands to now leading the PR for live entertainment at the OVO Hydro, Caitlin brings a diverse mix of skills to any brief.