Great Karma leads to £2 million of #marketingforgood

As many of you will already know, The Marketing Society has been supporting Pimp My Cause since the launch of #marketingforgood at the summer party last year. This collaboration has amplified our campaign to create a Year of Great Marketing Karma which has now taken the total value of pro bono marketing contributed through Pimp My Cause to over £2 million.

The Year of Great Marketing Karma was created to engage more marketers in contributing not their wallet but their marketing talent to charities and social enterprises throughout the UK and around the world.

Pimp My Cause’s partner agency, Stack, created the theme for the Year and inaugurated the Year with the launch of the Karma Audit, a web-based app.

Marketers playing the app granted access to their LinkedIn profiles, then watched as a rather terrifying Karma God performed an ethical evaluation of the Karmic Footprint of their marketing career so far. They were then presented with their likely prospects for re-incarnation and were offered the opportunity to improve their destiny by signing up for Pimp My Cause to improve their karma.

The Audit made a great splash, being picked up in the marketing media and blogosphere and it has now been nominated for a 2014 Marketing Design Award.

The campaign led to an over 400% increase in marketers signing up to the Pimp My Cause platform, with marketers signing up from organizations like Peugeot, Nivea, and Virgin Media.



Causes getting support included The British Council for Prevention of Blindness, Awards for Young Musicians, and Hope Animal Rescue. The causes gained support with film editing, logo creation, marketing and social media marketing strategies, overall marketing mentoring, PR support and more. Some of the best marketers and agencies in the profession have been involved and many of the stories of their work can be found by following the Pimp My Cause tag below.

Stack also supported Pimp My Cause in building strategic collaborations to enable marketing teams, agencies and organisations to adopt causes and helped us develop our relationship with the Marketing Society and other professional organisations.

This has included working with the filmmakers Catsnake who created the film Twelve to help SHP fight homelessness on the streets of London; with the design agency Ellipsis who adopted a different cause for a complete visual brand make over for each month of the Year; and with Ogilvy who are adopting three of causes per year with their #ogilvychange service led by Ogilvy Vice-Chairman Rory Sutherland. A raft of further collaborations and partnerships will be launched in the coming weeks on the back of this success.

The Marketing Society and all of our partners have helped us to provide transformational support to a growing community of charities and social enterprises who collectively improve the lives of millions of people every day. But our work has only really just begun. Marketers have a particular ability to re-shape the world around us and our mission is to support you in harnessing this talent for good.

And in the spirit of re-incarnation, look out for our new campaign collaboration with Stack later in 2014.

If you would like to find out more and see how you get involved, please get in touch with Anna Mullenneaux, chief match maker at Pimp My Cause to offer your marketing or social media marketing expertise to support their great cause.

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