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By Seth Godin

Are you a bottleneck?

Sometimes it’s a good thing. It would be impossible to guzzle a Pepsi if it were served in a saucer–the bottleneck creates the path of maximum slam.

It would be difficult to water your lawn without a nozzle. The bottleneck creates pressure that allows you to reach further.

But in an organization, a bottleneck can be a real problem.

If the project is sitting on your desk, no value is being created. The opportunity, then, is to achieve your goals by getting every single thing off your desk so that it can move forward.

A team that is sitting still waiting for you to attend the approval meeting is suffering from your bottleneck. And so are the people you set out to serve.

The trick: Figure out which parts of the approval process truly benefit from your unique judgment and skills, and which parts are merely your fear at work.

And then get it off your desk and let someone else do it.

This is a piece by Seth Godin and first appeared on his blog here

Author: The Marketing Society
Posted: 01 Apr 2019
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