The Reception

3284 MEMBERS GLOBALLY

Must see

Library

Q&A with Jenny Terris

Jenny is a Senior Account Director at Guy & Co and has over 14 years’ experience working across B2B & B2C markets including strategic marketing, customer segmentation, development and execution of through the line marketing plans. In her current role she primarily oversees Royal London, as well as a variety of SME brands. Prior to Guy & Co Jenny held Direct Marketing roles at Navigator, Tangible and RAPP UK. Jenny has worked on brands such as; Black Horse Finance, HBOS, Life Long Learning, Intelligent Finance, Standard Life, Hewlett Packard, SAP, The Co-operative Group, Historic Scotland, UNA-UK, SAMH and CYB. What are the biggest challenges you face in your role as Senior Account Director for Guy & Co? I would say trying to continually stay up to date with new trends, technology and creating new ways to communicate and engage with consumers on tighter budgets and timescales. How do you think the quality of the UK Marketing Industry compares globally?
Library

The Choice Factory Book Review

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making. Beyond my personal thought processes, I’ve also attempted to apply some of the insights in my work developing new drinks brands. However, whilst fascinating, Kahneman’s work is not a “how to” for marketers – his writing style is dense, academic, and somewhat dry.
Library

Q&A with Adam Smith

In his role as Creative Director, Adam is responsible for uniting strategy and creative at The Gate by steering, and overseeing impactful, media-neutral, problem-solving, responses to campaigns and branding challenges. He is frequently referenced in global publications and has won multiple awards for his work including; D&AD, Epica, The Drum, Campaign Magazine, Roses among others. Adam is also a trustee for a local children's mental health charity, and judges and mentors across Behance, Star Awards and IPA programmes whenever his schedule allows.   Joining Adam and Julian at Inspiring Presentations will be; Guy and Co's, Jenny Terris and Clare Willis, National Trust for Scotland.  You’ve worked with some brilliant brands. What has been your stand out favourite campaign to work on and why? Rather than executional work we like to look at every opportunity for ideas to make a difference; from the final execution to campaigns, brands, strategies, and products.
Library

There isn’t any B.S. in Behavioural Science

- how relevant it is to our industry, how all of us are influenced by it and how it’s used in advertising.  Working in advertising you think you know all the tricks of the trade to make products and services more appealing to consumers. Evidently, we don’t – or certainly, I don’t – as I’ve been made more aware of just how much the unconscious brain affects our decision making.  It’s difficult to do them justice, so I’d suggest picking Ross’ brain or reading Richard’s book, however below are some key outtakes I took.
Library

Q&A with Richard Shotton

Richard Shotton, Head of Behavioural Science at MG OMD and Astroten will be speaking at our soldout Trendspotting event at The Union on 21 November. Richard has worked in advertising for almost 20 years, starting as a planner working with big name brands before moving into research. He specialises in the practical application of beavioural science. Richard's first book: The Choice Factory: 25 behavioural biases that influence what we buy, was published earlier this year. You started your career as a media planner working on accounts such as Coke, Lexus, and comparethemarket before specialising in applying behavioural science to business problems. What inspired you to make the move? "I can remember quite clearly the moment when I realised how useful behavioural science could be for marketers. While working as a media planner on the NHS Give Blood account in 2004 I stumbled across the story of Kitty Genovese.

Upcoming Events

Events

This Inspiring Minds session will give you valuable insight, tools and tips
Events

A whisky evening with Edrington-Beam Suntory UK
Events

with Carat

Editor's choice

To all men who feel threatened by Gillette's new ad

'Well done for both entirely missing the point, and making it at the same time. Does it make you feel uncomfortable? Yes? Then it has done its job.' Becks Collins of Canopy Insight writes.

 

Opinion

Young people: what trends can we expect in 2019?

As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019. Livity is a creative youth network, which means I’m lucky enough to spend most of my time immersed in the worlds of young people. By Emily Goldhill.

 

Trends

Bravest charity campaigns of 2018

'I've selected 3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage. In first place, it has to be Iceland's "Say hello to Rang-tan film", writes Giles Robertson.

 

Read