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Gym

17 Lessons from Asia

The world’s most dynamic markets today are in Asia. China is the world’s second largest economy, a huge new and growing consumer market, and home to many of the world’s fastest growing companies. Alibaba to Baidu, BYD and Bytedance, China Mobile to Didi Chuxing, Haier to Huawei, SAIC to Tencent, Dalian Wanda and Xiaomi. China has shifted from imitator to innovator, fundamentally driving new technologies, new applications, and the new agenda for business. And whilst China is growing at around 5-6%, many other Asian countries will grow even faster through the next decade: India, Bangladesh, Vietnam, Malaysia and the Philippines. Collectively these are known at the 7% club. Indeed we could add another list of great non-Chinese Asian companies like DBS and Grab in Singapore, Samsung and LG in South Korea, Uniqlo and Softbank in Japan, Reliance and Tata in India.
Library

Modernizing mental health

As Southeast Asia rapidly urbanizes from farming communities to pressure-cooker cities, mental health awareness is rising. In Southeast Asia, a handful of mental health-related start-ups is trying to fill the gaps between the expectations of a growing middle class, limited public health resources, a rural-urban health divide and, in some cases, lingering taboos. In Thailand, a tech start-up with the deliberately ambiguous name of Ooca is offering video sessions with therapists through a website and a smartphone app. Users can select whatever is troubling them, from stress to relationships to depression, check out doctor bios, and make an appointment.
Gym

The Hyper-Relevant CMO

9 out of 10 CEOs and CMOs believe the marketing function will need to fundamentally change over the next three years. Driving growth in the face of disruption has become the priority. Our new research reveals what a pioneering 17% of the nearly 1000 CMOs we surveyed are doing to drive growth through highly relevant customer experiences, and why their commercial results are markedly better than their peers[1]. What you will find in the report
Clubroom

Two years on from #metoo

This year, to celebrate International Women's Day 2019, we went to our network to ask them one question: Two years on from #metoo, and with recent reports showing the significant gender pay gap, what do you think we can do as an industry and individuals to move the conversation forward and make change quicker? Here's what they had to say: Syl Saller Marketing Society President and Chief Marketing and Innovation Officer at Diageo I remain deeply concerned about the state of women’s equality in the world - and yet, even more optimistic about progress. Despite all of our collective efforts as an industry, the pace of substantive chance has been too slow in how women are portrayed in content, how qualified women are represented at a senior level in creative development and how women are selected to be creative directors on content. We need to make faster progress and the time for action is now.
Library

Inspired Leader Podcasts

The Inspired Leader podcast series shares interviews with people from many fascinating walks of life, exploring what we can learn from the ways they discover and maintain their personal inspiration as leaders. So far, for this series, Andy has interviewed: Commodore Jerry Kyd, commanding officer of HMS Queen Elizabeth Pip Jamieson, founder of The Dots British politician and leader of the Liberal Democrats, Sir Vince Cable MP British business woman Martha Lane Fox CBE, also known as Baroness Lane-Fox of Soho English actor, writer and comedian Neil Mullarkey. We release these in batches each month, so please do feedback to us. We're keen to hear if you like this series and want to hear more. You can listen to the podcasts via SoundCloud below, or alternatively subscribe to the series on iTunes. Ben Ainslie 

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Editor's choice

Invisibility of queer women in advertising

Why is it that marketers find it so hard to recognise and embrace the nuances of gay women? Reassuringly, today there are some queer female faces visible in mainstream media - Rita Ora, St Vincent, Cara Delevingne, Kristen Stewart, Miley Cyrus... But interestingly, these women still look, to varying degrees, ‘feminine’' writes Forever Beta's Olivia Stancombe.

Opinion

Behavioural Science 2019: the past, present and future

'In the last decade, behavioural science has, without question, become mainstream. It’s now over sixteen years since Daniel Kahneman won the Nobel Prize for Economics in 2002 for his work with Amos Tversky founding and developing the field of behavioural science.' By Crawford Hollingworth and Liz Barker of The Behavioural Architects.

Think

10 things we learned from Debbie Hewitt MBE

'Many of us in our careers will have presented to a board, been grilled by some seriously fierce people and in some cases, we may get to be that director delivering the heat. Very few of us will have a career like Debbie Hewitt, a successful CEO turned “plural” non-exec Director and board chair.' Insight by Marketing Society's Alex Ricketts.

Insight