A hectic 48 hours in Rome – the presenters did a brilliant job covering the biggest questions facing our industry at the moment. Below are the 5 things that will stay with me. Diversity and inclusion, people and talent
Anna Dolzhenko,analyst at POSSIBLE Moscow gives her insider tips for visiting Russia's cosmopolitan capital. The Best Hotel – Moss Boutique Hotel Moss Boutique Hotel is the most stylish and ecological boutique-hotel in the very centre of Moscow. Besides its very thought-through service, the hotel’s specialty is in a big number of tiny details that make it come alive. And this impeccable attention to detail can be felt everywhere. The Best Market – Danilovsky The Danilovsky market has become an embodiment of a European market in Moscow, and it was the market that launched the wave of transformation that changed markets into more stylish and popular places not only for purchasing products but also for family weekends.
There’s a lot of (justified) conversation about AI, data, new agency models. However whichever industry future we believe in, funnily enough, the future of our industry relies on future talent. But on this front, we seem to be in pretty poor shape. Recent IPA data shows new entrant numbers are scarily low with a recent linkedin survey telling us we’re losing them to the tech industry, software development, finance, healthcare and auto/aerospace. They’re kind of going everywhere but here. What’s worrying is that it appears too many current leaders are sitting at the top thinking ‘‘well I worked bloody hard to get where I am’ as if that means they’ve done their bit – but what are they leaving behind? It may just be growing up in New Zealand with the All Blacks for reference, but it seems to me legacy is a lot more than building a ‘cool for a while’ agency or getting rich. So if legacy is about what we leave behind for the next generation, we might need to dig a little deeper to understand who exactly that generation is.
Whether you speak to a retail bank, private bank, asset management firm or insurance provider, they will all readily admit that their industry is struggling to maintain relevance with customers. This, they will tell you, is because theirs is a ‘low involvement’ category that customers don’t fully trust, and one that has been commoditised by price wars. But they will also tell you that their brand is doing just fine – relatively speaking – that awareness is high, perceptions are strong amongst existing customers, churn is manageable, and customer satisfaction is nothing to be worried about. Well, they are deluding themselves!