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Gym

Digital transformation

Digital transformation may have been on the business agenda for some time, but the truth is that (beyond the technology itself) businesses have struggled to embrace the changes that inevitably come with it. This means it has stalled in progress or never even got off the ground. Strategy is merely the beginning. What does digital transformation mean for those responsible for bringing it to life? And what are the key obstacles companies face? Digital transformation was the hot topic years ago. We now have our five-year transformation plan created by a top four consulting firm, we’ve set up our innovation lab in the nearest WeWork and built our shiny new website and Alexa skill. That digital transformation box is well and truly ticked and the risk of our Uber/ Amazon/Airbnb/Tesla moment avoided. Phew. However, despite being a concept that’s been widely used since the early 2000s, it feels as if transformation is only now getting real for many organisations.
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Gillette's ad and men

Well done for both entirely missing the point, and making it at the same time. Does it make you feel uncomfortable? Yes? Then it has done its job. It’s making ad-land discuss toxic masculinity in a way that countless newspaper think pieces, actor testimonials and a President who grabs women by the p***y hasn’t managed to. ‘They’re copying Nike!’ you cry – and that’s a bad thing how? Nike massively increased sales and brought a political and social issue to the forefront of brand land. Damn straight they’re copying Nike. ‘I don’t act like the men in the ad! Not all men act like this!’ you cry – Seriously? You know #NotAllMen is used by incels and meninists and others who actively vilify women? OF COURSE Gillette aren’t saying all men catcall women, but they ARE saying that all men need to step up and speak up when thing like this happen. Pay attention to the heroes of the ad, not the villains – shouldn’t that be obvious?
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Brave charity campaigns 2018

I've selected 3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage. In first place, it has to be Iceland's 'Say hello to Rang-tan film'. A great partnership and a timely focus on the issue of palm oil. Using Greenpeace's film narrated by Emma Thompson, this is the surprise most watched Christmas ad ever online. Iceland's launch was very 'John Lewis', supported by their own official Orangutan Plush toy on sale and other marketing ideas, like the use of a realistic animatronic orangutan lost on the streets of London, helping to highlight the issue.
Library

New Year's: being open

A key tenet of the culture at Grey is being open. Being open to new ideas, new ways of doing things, new opinions. It’s not just listening to some new podcasts and finally taking up pilates. Being truly open is having to admit, that despite all your years of experience, there may be a different or better way of doing things. That you in fact, may be wrong. The hard part of being open is relegating your ego to the side-lines. As a leader, surely you know all the answers? Isn’t it your job to have them? If you’re the most senior person in the room, it can often feel this way. Even the most experienced, most talented people don’t have all the answers. The smart ones know who might. Being open doesn’t mean endlessly deferring, or letting someone else make your decisions. It’s about using the collective intelligence of the room. Taking on all views. Then making an informed decision. Being open to challenge isn’t a sign of weakness. It’s a sign of strength.
Gym

3 innovation myths

Myth 1: Big companies can’t see the future Today, many will have you believe that innovation is synonymous with nimble little startups - and that established corporations are no longer able to compete. The big boys are too bureaucratic, focussed on quarterly reporting and divorced from reality or the woman in the street. “You can’t teach an old dog new tricks.” they say. The ‘big is bad’ narrative is powerful as it’s provocative (keeping consultants, intrapraneurs and digital ninjas in business). But the idea that big, established companies can’t see the future or come up with new ideas simply isn’t true. Kodak constructed the first modern digital SLR camera. LoveFilm had already built LoveFilm.com before Netflix launched. Sony invented a digital Walkman well before the release of the iPod. Xerox invented the world’s first ‘windows-and-mouse’ interface for personal computers. Nokia invented the first smartphone in 1996, and built a prototype of a touch-screen, Internet-enabled phone at the end of the nineties.

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Editor's choice

To all men who feel threatened by Gillette's new ad

'Well done for both entirely missing the point, and making it at the same time. Does it make you feel uncomfortable? Yes? Then it has done its job.' Becks Collins of Canopy Insight writes.

 

Opinion

Young people: what trends can we expect in 2019?

As we welcome in the new year it feels like the perfect time to contemplate what we can expect from 2019. Livity is a creative youth network, which means I’m lucky enough to spend most of my time immersed in the worlds of young people. By Emily Goldhill.

 

Trends

Bravest charity campaigns of 2018

'I've selected 3 stand-out charity ads from 2018 which have each delivered creatively and used media partnerships to their advantage. In first place, it has to be Iceland's "Say hello to Rang-tan film", writes Giles Robertson.

 

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