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Q&A with Omar Nour

Ahead of our Dubai Braver Conference we caught up with speaker, professional triathlete Omar Nour. How can marketers be braver? Being braver is all about pushing the limits and pushing the limits is all about being comfortable being uncomfortable!  With that comes the possibility of failure and failure is how we, as human beings, learn. I see failure as an integral part of the process to success as opposed to its antonym. I never look at it as in a negative light.  To accomplish something great, limits must be pushed and, by definition, risks taken. Playing it safe seldom yields incredible results. Failure should not be a deterrent but rather a motivator to keep on trying until the desired outcome is reached. I encourage all marketers to push the label, take risks, learn from their failures, be resilient, and keep on tweaking their ideas and concepts in their relentless pursuit of excellence.  
Clubroom

The brighter the light

“The brighter the light, the darker the shadow: tackling the stigma around mental health” We all know how immensely powerful stories are and the role they can play in engaging audiences and creating movements to address some of the major issues facing us as business leaders in today’s world. I heard two stories this week which not only changed the individual’s lives but have had a huge ripple effect on tackling the stigma around mental health. The stories were showcased at a breakfast session by The Marketing Society’s Dubai chapter as part of its Brave leadership agenda to drive business leaders to have uncomfortable conversations around previously taboo topics that are having a major impact not only on our health and happiness but also on business performance.
Library

Q&A with Tala Al Ramahi

Ahead of our Braver Conference in Dubai on 14 November, we caught up with one of the speakers. Tala Al Ramahi, to talk bravery and more. How can marketers be braver?  Marketers can be brave by addressing social issues that matter. Very often, marketers focus on what “sells”-- and so they overlook or avoid campaigns that, they think, will not. However, I think it is time for all of us to realize that people, especially our younger audiences are driven by causes—they care about making an impact, and therefore, there is a lot potential for marketers to really capitalize on this passion that youth have to “fix the world”, or at least, to start being brave about the conversations that we choose to elevate to foster that change. This is precisely what we are trying to promote through the Special Olympics World Games. We are “selling” a cause—and a promise, and a call, for a more inclusive world.   
Clubroom

Laura Chaibi Interview

This week we met with Laura Chaibi, Head of Market Intelligence and Syndicate Digital Data at the Middle East Broadcasting Center. What’s your golden rule? In honour of Grace Murray Hopper (surely the first female data scientist!) - It's easier to ask forgiveness than it is to get permission How can marketers be braver? Culture eats strategy for breakfast. You have to be very brave as a marketer and business to challenge culture and cultural norms as well as cultural stigma. Transferring ownership and control of a brand into the hands of your consumers exponentially releases it and is often where cultural value creation from the brand is so powerful, when consumers make brands their own and become the power of distribution. To do this a marketer needs to very brave and confident enough that the brands they represent are purposeful and defined enough to be released on this level.
Library

Q&A with Luis Di Como

Ahead of our leadership breakfast in Dubai, we caught up with Unilever's Luis Di Como to get his thoughts on leadership and bravery.

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We're bringing our hugely popular Under the Spotlight series...
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We’re shining a light on the subject of mental wellbeing.
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Join us for a special evening which will give you food for thought

Editor's choice

Projecting ourselves

A few years ago, I was browsing round Foyles at lunchtime. Next to all the books, on the wall, was a map of the world. But something was funny about it, it was distorted. By Dave Trott..

Blog

Lessons from Hollywood

Like Steven Spielberg, when it comes to campaigns and content, we need to stay in the box and go back to basics. Writes Aimee Anderson..

Learning

Nike's Kaepernick Ad: Provocative PR, not purpose-led branding

Nike’s new Colin Kaepernick advert has been effective at provoking the desired political controversy and polarised opinion: 30% of US consumers feel more positive about Nike after seeing the ad, but 39% feel more negative.

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