The Reception

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The Longest Kiss

Cary Grant enters a Rio hotel room with Ingrid Bergman. Bag down, gloves off, hat discarded on the chair. In silence. They walk out to the balcony, embrace and kiss. She sighs and they look into each other’s eyes. ‘It’s nice out here. Let’s not go out for dinner. Let’s stay in.’ Between tender kisses, they discuss the chicken she’s planning to cook for him. They’ll keep the washing-up to a minimum. Bergman leans on Grant’s shoulder as he takes her back inside to make a phone call. They kiss again, and hold each other tight as he picks up a message from his hotel. He has to leave. Bergman: ‘This is a very strange love affair.’ Grant: ‘Why?’ Bergman: ‘Maybe the fact that you don't love me.’ They make their way to the door, arm in arm, kiss goodbye and agree to meet later. He slips away. This scene from Alfred Hitchcock’s classic 1942 movie ‘Notorious’ was celebrated as ‘the longest kiss in the history of the movies’. It lasts just under three minutes, but is not in fact a single kiss. Rather it is a series of kisses interrupted by conversation, movement and action.
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Driving in Portimão

Last week I was asked to join a driving press day for Volkswagen. The launch of the new Golf GTI TCR (their first on the road touring race car to be released early this year). Of course I said yes without much thought. As a Creative Director it’s always a bit odd at first to get back behind the viewfinder for client work and for social media coverage, you have to do this with strong intent and comfortable shooting at speed to make the most of short bursts of time. I was feeling fairly smug on the first day – I’d taken all 30 core angles of the sporty Golf GTI TCR in the new Pure Grey and stunning Tornado Red. I probably racked up 100 shots shooting both cars trackside and stopping for beachside shots on route. These were all shot with our agency equipment a meaty lens wedged on the cannon D6. I’d also rattled through 10 crafted live Instagram stories, with copy / car & location tagging - the lot! I was keen not to let the social team down.
Clubroom

Q&A: Javier Garcia

Javier is the founder and Creative Director of Miura. Miura's work spans a wide range of sectors including property development, maritime, finance and telecomms. Javier leads digital strategies and implementation of projects like Argent’s King’s Cross and Lendlease’s Elephant & Castle sites as well as consulting on digital transformation programmes for global brands. For several years previously Javier worked on pan-european marketing communications assignments for global brands such as Apple, Barclaycard, BBC, Orange, Shell, Bureau Veritas and more.  What’s your golden rule? In life you get what you settle for.  Never settle for less than incredible. Who has been your biggest influence? My parents. They supported me on every decision I ever made.  They supported me studying art. They supported me coming to the UK to study at Uni [from Gibraltar] and also on my decision to build a life here in London.
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The Idea Economy

The Idea Economy is different. It is the successor to the Knowledge Economy, not an updated version. We are moving from relentless analysis of the past and drilling down into the present to focus on the future and how to shape it. As Mark Earls said, ‘The future is a place that doesn’t exist yet. And yet we cling to the impression that by gathering the right numbers together in the right way, we can predict how things will be. We don’t need any of that dangerous creativity because we will one day know everything. One day’. Earls also wisely said, ‘you don’t have to get it all right now’. In other words ideas aren’t disqualified by minor flaws. It is just as well. Even the cleverest, most lauded innovators and thinkers make errors, and we don’t think ill of them. As Alexander Pope wrote, ‘to err is human, to forgive divine’. Columbus sought to discover ‘The Indies’ by sailing westwards, when he could have reached India and China more quickly by going in the opposite direction. But America was a great discovery in its own right, and Columbus was forgiven.
Clubroom

Brave leaders and change

Last night I attended the Marketing Society Braver Conversation event - Craig Inglis, John Lewis' Customer Director and Chair of the Marketing Society interviewed Paula Nickolds, John Lewis' Managing Director. It’s safe to say I left feeling inspired and with a wealth of ideas. The Marketing Society provoke the need for brave leadership to create change. They enable and inspire uncomfortable, human, braver conversations. The Bloomsbury Curzon cinema with wine and comfy seats, was the perfect venue. Paula has been at John Lewis for 25 years and loves the brand and the constitution of the partnership. But she’s leading in the toughest time the organisation has faced. It's a perfect storm of a generational shift in shopping behaviour, the rise of technology, Brexit, etc. 'The burden of responsibility weighs heavy and I’m scared we’re not changing fast enough. But I’m an optimist and know there’s an opportunity to be visible among the disruption. On my watch we have to reinvent to stay relevant, it's my quest to create an amazing offering and experiences that customers want to pay for'.

Upcoming Events

Events

Join us for a chat with Just Eat's newly appointed chief customer officer.
Events

Debbie Hewitt MBE on what it takes to make the career leap to CEO
Events

Attend our session on the human side of leadership, 20 March, 3.15pm

Editor's choice

Accepting neurodiversity requires great generosity

'Perhaps you are sitting at your desk with a strong cup of tea, you’ve finally found 5 minutes for yourself. A moment to reflect and think about the office environment and the team’s neurological differences,' writes Tribal Worldwide's Jade Tomlin.

Reflection

Use direct response copywriting to start selling more stuff, now

Having just read a book on how to improve your persuasive copywriting skills, I’m now supposed to write an entertaining, informative review that will have all you Marketing Society members clicking through to read it. No pressure then? Giles Lury reviews Glenn Fisher's new book.

Book club

Convenience v security: why no one should have to put their keys in the freezer!

'Are we jeopardising our personal security just to make our lives more convenient? I recently had my car stolen by someone who was seemingly able to hack their way into it.' A cautionary tale from Your Favourite Story's Rachel Faber.

Opinion