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Brave campaigning

Bravery takes on a new meaning when fighting against environmental, social and human rights wrongs. I’m still inspired by the words of WWF’s Founder, Sir Peter Scott, who said; “We shan’t save all we should like to, but we shall save a great deal more than if we had never tried”. A sentence etched with brave intent. I have chosen three examples of brave campaigns standing up to ‘wrongs’: Like something from the pages of Boy in the dress by David Walliams, boys at an Exeter school took their protest against the school’s “no shorts” policy, as temperatures soared in late June, to the head teacher. Suffering from the heat, one of the teachers sarcastically said ‘Well you can wear a skirt if you like'. So the next day they all turned up wearing skirts. Boys wearing skirts Credit: SWNS
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Disrupters and disrupted

It’s a great time to be a consumer. There are countless stories of entrepreneurs engineering highly useful products and services to disrupt tired, established categories.
Clubroom

Global directors Q&A

At 3 years old we are sent to school, to learn and grow into adolescents. At college we take on the subjects we think will prepare us for adulthood. We undertake a degree to start our dream careers, eager to climb the corporate ladder.  But somewhere between climbing that ladder and our hectic adult lives, we stop enriching out brains with new learnings, we stop going to evening classes to learn new skills or reading self-help books to better the skills we've already acquired.  So 15 years ago we started the International Marketing Leaders Programme (together with Brand Learning) with the aim to coach senior marketers on taking the next leap in their career and realising their greater purpose.  Because we believe you're never too senior to stop growing.  Ahead of the IMLP's 15-year reunion party, we caught up with some of our alumni dating back to 2009. Take a peek as they reminisce over the career-defining moment and how far they've come along since. 
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Tomorrow’s customer

I suspect a few of us arrived home a little later than expected from the Tomorrow’s Customer Retail Dinner, and not just because of the excellent hospitality at The Ivy, courtesy of our partners, Samsung. Our guest speaker, Martin Hayward, gave us the benefit of his extensive experience of customer data to give us a glimpse of what Tomorrow’s customers might expect from the retail experience. He touched on everything from religion to data protection, sparking a wide ranging and passionate discussion about how to get customers in store, and what to do with them once you have.
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Inspired Us: Giles Lury

In the second of our new series 'Inspired us', Giles Lury, Executive Chairman of brand consultants The Value Engineers, shares the five things which inspired him this month: Guilty or not guilty? A fighter pilot went against orders and shot down a plane that had been hijacked by a terrorist. The plane was carrying 164 passengers but was heading for a stadium of 70,000 people. Is the pilot guilty of murder?  Lury was in the audience of a play called Terror in Hammersmith when he was asked to play jury to the morally perplexing dilemma and describes it as 'an interesting example of system 1 thinking in action'. Digestives turn 125 Whether you enjoy them dunked in your cuppa or crushed as the base of your homemade cheesecake, it's without a doubt, McVitie’s digestives have truly stood the test of time.

Upcoming Events

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We will get the inside track from four top brands on what impressed our Excellence Awards judges this y
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Harriet Green, IBM,  will be giving us insight into the 'inte
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This year we'll be looking at our conference through a brave lens...

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