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OUR CHANGING ATTITUDES IN THE PAST 20 YEARS

By Deborah Mattinson

So, it’s twenty years since the first edition of Market Leader arrived in all our in trays. A lot has changed, much of which will be top of mind for marketers.  Back in 1998, fewer than a quarter of us used the internet: now, at 93%, its use is almost universal.  Back then we were an amazing ten years away from the first i-phone launch – now 85% of adults use a smart phone.

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