Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 24 years and helps brands such as Google, Mondelez and Meta with their challenges.

He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. 

His latest book, The Illusion of Choice, came out in March 2023. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University and an honorary fellow of the IPA.