MARKETING TRANSFORMATION 2023
In partnership with Accenture Song
Blogs and think pieces
The Power of Personal Understanding
Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how…
Empowering Marketing Teams
To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated
A force for good, a sea of inspiration
Matt Brittin opened up our eyes (and hearts) to the possibilities of AI for good. And for creativity. A review of our Annual Lecture
Epic stuff doesn’t happen when you feel average
Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good
Resetting the workplace: Employee energy
The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.
Marketing needs new superheroes:
The CMO Barometer 2024: Insights from MENA and Europe
Watch
Case studies
Interviews
Speaker interview with Carol Chan
Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences.
...
Member Interview with Abilash Jai baskaren
Member Interview with Abilash Jai baskaren, Marketing Automation Professional at BT Group plc.
Board Member Interview With Hanan Eissa
Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.