W Group - Parent

Established in 1999, W Group is a management holding, with a diversified portfolio managing and investing in Digital Out-of-Home Media and Technologies.

Our Vision is to exceed global standards in OOH Media Technology & Communications by leading the digital transformation in the region through rejuvenating today’s classical methods.

Our Mission is to provide our clients with a holistic range of innovative communication tools & services to maximize their reach for greater business impact, which would enhance our market positioning as the region's leading tech company in DOOH media.

Headquartered in Dubai, with offices across the region in Abu Dhabi, Lebanon, and presence in KSA, our subsidiary companies work closely with clients, agencies, and strategic partners to enable marketers to reach their target audiences with impactful ROI:

  • Hypermedia: Empowering brands to grow stronger through Smart DOOH Media Experiences. Our network in the UAE is a combination of powerful technologically led media, strategic prime locations, and data measurement tools.
  • DIgitAll: Designing technology around people through Smart Solutions, Consultancy, Digital Experiences, and Creative Content Management, empowered by data analytics and real-time measurements.

We provide impactful media engagements to all our clients with a full scientific data approach, which would enable marketers to “Experience Media Technology”.