Book club

Similar Articles

Unique selling propositions - are useless selling propositions if what is unique has no value to the customers ...

More...

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be in...

More...

Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay

And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making. Beyond my...Read more
Views325
Author: The Marketing Society
Posted: 07 Jan 2019
Rate this article:
0/5
View/Post Comments (0) X

Similar Articles

By Jim Coates, Commerical Director, VELUX ...

More...

By Richard Simpson, Joint Managing Director, Tayburn ...

More...

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them

Unique selling propositions - are useless selling propositions if what is unique has no value to the customersRead more
Views290
Author: The Marketing Society
Posted: 03 Jan 2019
Rate this article:
4/5
View/Post Comments (0) X

Similar Articles

John Newton reviews Andrew Brent's book ...

More...

The Value Engineers' Director, Giles Lury, reviews How to buy a Gorilla: Getting the right muscle behind your advert...

More...

Similar Articles

By Jim Coates, Commerical Director, VELUX ...

More...

How does your brand sound? MICHAEL BAYLER ‘MOST BUSINESSES are shooting themselves in the foot every day with bad ...

More...

Similar Articles

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights ...

More...

Similar Articles

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in comple...

More...

Giles Lury reviews Richard Shotton's book ...

More...

Review: Blue Ocean Shift: Beyond Competing

Review: Blue Ocean Shift: Beyond Competing

Blue Ocean Shift claims to be “THE definitive guide to shift you, your team, and your organisation to new heights of confidence, market creation, and...Read more
Views365
Author: The Marketing Society
Posted: 24 Sep 2018
Rate this article:
4/5
View/Post Comments (0) X

UnMarketing

UnMarketing

School's out for Lubna Forzley and she's got one thing on her mind: UnMarketing.Read more
Views520
Author: The Marketing Society
Posted: 09 Aug 2018
Rate this article:
3/5
View/Post Comments (0) X

Similar Articles

Personal branding boils down to this. ...

More...

The Marketing Complex

The Marketing Complex

Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
Views631
Author: The Marketing Society
Posted: 09 Aug 2018
Rate this article:
0/5
View/Post Comments (0) X

Similar Articles

John Newton reviews Giles Lury's book ...

More...

Pop quiz - with so many firms focussed on improving customer satisfaction today, why has the division of market share......

More...

Similar Articles

Kate Cox, Denise Turner, John Crowther and Tracy Hubbard examine how advertisers have coped with the notion of integrate...

More...

Pages

Subscribe to RSS - Book club