Awards for Excellence 2013: review of the night
We also saw numerous winners of multiple awards, including ASOS and Notcutts Garden Centre, the latter receiving a great reaction from the crowd. Paddy Power took bets on Marketing Leader of the Year and also helped support our Marketing for Good initiative by raising £5,000 on the night for the sported foundation.
Warby bests the pack
This year Marketing Leader of Year achieved a first, with nominee Christian Woolfenden’s Paddy Power taking bets on the winner for charity. The prize, however, went to Sarah Warby, Marketing Director at Sainsbury’s. Warby has been instrumental in helping place content at the heart of the supermarket’s marketing activities, particularly with its ‘Live well for less’ message. She’s also spearheaded their e-commerce activities, expanding the retailer into non-food areas, such as ebooks, online film and music markets.
Glittering and glamorous
Our Awards this year were a tremendous success, with 700 guests enjoying a fine evening ably hosted by comedian and broadcaster Sue Perkins. Paddy Power won the newly-added Brand Activation category. ASOS cleaned up, claiming three: Social Media, Content Marketing and Best Leading-Edge Thinking. Notcutts Garden Centre also triumphed, taking the Customer Relationship Marketing and Finance Director’s Prize.
A Paralympic effort
Sainsbury’s and Channel 4 secured the Grand Prix prize for their Paralympic Games campaign, deemed ‘outstanding’ by the judges, with fantastic results that changed opinions of the nation. Sainsbury’s engaged both communities and customers, with the Paralympic Torch visiting 550 supermarkets, and 12,000 tickets to attend the Games being given to customers. Channel 4 set out to champion the Paralympics as equal to the Olympics; their approach delivered a 251% increase in viewers over the previous Games.
Browse winning case studies by clicking images for each category: