Paddy Power: Right behind gay footballers

Paddy Power: Right behind gay footballers

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Joey Barton helps launch Paddy Power's rainbow laces campaign

Controversial footballer Joey Barton helps launch Paddy Power's rainbow laces campaign, aimed at stamping out homophobia in football.

Paddy Power won for Cause Related marketing for this campaign at our 2014 Awards for Excellence. Hear from their Head of Communications at our Best Practice Awards Showcase this 10 September. Come join us and get inspiration for your 2015 award entries and marketing best practice.

 


Number of views: 1759
Posted by: The Marketing Society
Posted on: 08 Aug 2014
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