Brands, capital and crises
Her main point – that the brand is the business, from the inside out – is one that many companies ignore at their peril. We...Read more
Tags: Market Leader, June, 2014, Rita Clifton, british, Brands, Samsung, Nokia, M&S, Apple, Microsoft, McDonald's, Toyota
Brand relationships in the world of smart technology
As presented at the Marketing Society 2013 Annual Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours which...Read more
Tags: Paul Kemp-Robertson, Market Leader, March, 2014, nike, accenture, Coca-Cola, Toyota, Vodafone, Delta Airlines
Toyota Tundra – 'Space Shuttle Endeavour'
The Toyota Tundra had long suffered from the misconception it was less of a work truck than its 'American' competitors despite the quality of the...Read more
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Are your costs too low?
When Kraft announced it was taking over Cadbury, it wasn't long before a hefty round of cost-cutting started. But is this depressing and familiar scenario...Read more
Tags: Jules Goddard, Market Leader, 2010, Autumn 2010, Articles, Dyson, Cadbury, Ford, Toyota, Kraft