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Lush quits social media – a brave move or purely a PR stunt?
British cosmetics brand, Lush, announced this week that it will be quitting several social media platforms in the U.K...Read more
Engaging fishbowl discussion at The Marketing Society New York hub
The Marketing Society had another stunning event last week, continuing their theme of bravery in life, at work and in marketing.Read more
Carpe DM: The dark corners of social
Is it acceptable for a brand to slide into someone’s DMs, or throw around some witty back and forth in response to their own private...Read more
What would you like your legacy to be?
Personal branding boils down to this.Read more
Getting selfie savvy
Selfie culture is about ‘sharing me’, but relevant brands know narcissism isn’t the only driver says Felicia Rosenzweig, partner at Prophet.Read more
Digital motherhood: myth and reality
Mums have been sharing their experiences online long before Facebook and Instagram launched.Read more
Do brands know what’s trending locally?
Nearly one-third of the world uses social networks regularly, and a 2017 study by Mediakix found that the average person will spend more than five...Read more
POWER TO THE PEOPLE
It’s a week later. The dust has settled and it’s a good time to think about what happened in the election.Read more
ASOS: smart social media to ‘sell more stuff’
The smart use of social media to not only build brand image but also to sell more stuff.Read more
Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see that three yeas later...Read more
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