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The Idea Economy is about new thinking
There are no limits to spreading ideas – hence every incentive to come up with themRead more
The Idea Economy is a new place
The Idea Economy is different. It is the successor to the Knowledge Economy, not an updated version.Read more
‘It helps to be prolific, and a polymath’ - The thoughts of Balder Onarheim
The thoughts of Balder Onarheim, one of the most talented people I interviewed for this bookRead more
Book review: Use direct response copywriting to start selling more stuff, now.
Glenn defines direct response copy as, “ presenting an idea to a person and persuading them to take direct action at the end ”...Read more
Have we all got the idea gene in us?
Each of you has built-in idea skills, which can be significantly enhanced by inspiration, training and experienceRead more
Present and Future Ideas
I called the book The Very Idea in an allusion to how complicated and confusing ideas are.Read more
Book Review: Thinking, Fast and Slow by Richard Simpson, Tayburn
By Richard Simpson, Joint Managing Director, TayburnRead more
The Post-Truth Business – how to rebuild brand authenticity in a distrusting world
“A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses around the worldRead more
The Marketing Complex
Lury’s argument is that brands, channels and consumers (now marketing literate) have all grown in complexity over the last fifty years.Read more
The Choice Factory
Giles Lury reviews Richard Shotton's bookRead more
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