Talent: How to prevent the great escape
Advertising, so they say, is the ultimate people business. An agency’s creativity and strategic output is only as good as its creative and strategy teams;...Read more
Media 2026: What kind of talent will agencies be hiring in 10 years’ time?
My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life has sharpened my mind towards...Read more
The agencies strike back... at last!
Roth Observatory International attended the 2015 New York AdForum summit. This year, the hot topic was: the reinvention of the communication agencies industry.Read more
JEFFERSON: Never Mind The Bollocks.
Bollocks is the currency of advertising. That is the inescapable conclusion I reached after reading my emails this morning. First, was an invitation to promote...Read more
Why you (clients/agencies) should all be buying and using more posters
My last blog talked about how you should vote in the General Election for the bloke with the best poster. It got me thinking about...Read more
Tags: Clients, Agencies, buying, using, posters, Kevin Chesters, mcgarrybowen, outdoor, display, ROI