2014 case studies

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2014 Highly Commended: Trelleborg, Content Marketing - case study

2014 Highly Commended: Trelleborg, Content Marketing - case study

Trelleborg Marine Systems (TMS) is a global engineering firm that designs, produces and installsequipment that protects commercial ports and shipping vessels. Key to TMS’ product...Read more
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Author: The Marketing Society
Posted: 01 Mar 2015
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It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in th...

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Expanding the `Guru' experience In 2009 O2 launched Gurus, in-store tech experts offering free, impartial advice. Th...

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2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

2014 highly commended: Customer Insight, Macmillan Cancer Support - case study

In 2013 Macmillan Cancer Support launched a new campaign around a striking new idea: No One Should Face Cancer Alone. At the heart of the...Read more
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Author: The Marketing Society
Posted: 11 Feb 2015
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At the heart of this paper is a story of how Mercedes-Benz devised a research methodology that revealed the true, unbias...

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Accepting the challenge At the end of 2011, Netflix announced they would be launching in the UK and the long-standing t...

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