With over 20 years’ experience in the marketing effectiveness industry, Manjiry is Global CEO at Gain Theory - a WPP global marketing foresight consultancy that helps marketers make faster, smarter business decisions.
Throughout her career - client side (Penhaligons and UK retailer Debenhams) and agency (Ohal and Gain Theory) - Manjiry’s guiding principle has been to deliver actionable recommendations that maximize the benefit of marketing investment. To this effect, connecting data, insights, and outcomes against KPIs via a high touch consultative approach is of paramount importance to her and led to incredible client growth and retention for Gain Theory.
Manjiry holds a bachelor’s degree from the London School of Economics and an MSc from the University of Warwick. As an accomplished author and speaker, Manjiry has been an advocate in the industry for the importance of balancing magic and logic as well as the challenge and opportunities resulting from the Internet of Things.
Manjiry is a thought leader with published articles including Forbes and Campaign, a long standing member of the Marketing Society and has acted as juror on the Creative Data panel at Cannes Lions Awards.