Just Eat’s Barnaby Dawe has been at the vanguard of a home eating revolution, transforming the concept of the local takeaway meal— historically a Saturday night treat from the Chinese or Indian — into a digitally-led, branded experience that links 17m customers across the globe to a network of 67,000 restaurants.
Since joining the UK-based company in 2015, Dawe has been instrumental in evolving Just Eat’s positioning from a disruptive upstart into a market leader operating in 13 countries and with full year revenues up 52% to £376m in 2016.
Key to Just Eat’s growth is its mastery of technology. Dawe himself is something of a technophile and has embraced virtual reality, artificial intelligence and robotics.
His CV shows a marketer whose extensive media experience, at Sky, The Sun and Channel 4, has been of huge value.. While Just Eat is clearly a global brand, the business relies on its relationships with its local partners, and its ‘Tech Accelerator’ initiative to support food tech start-ups highlights its entrepreneurial approach.